Cookie Cutter Messaging is Costing You Customers
I write content for humans first, and search engines second.
Your website is your #1 salesperson.
Keyword stuffing is so 2012. I create customer-driven content that is informative, interesting, compelling and useful.
Competitive SEO Analysis & Keyword Strategy
See where you stand among your competition and reverse engineer the most successful elements to pinpoint strategic opportunities with your SEO strategy.
Full blown analysis & audit of up to five competitors in your industry
Keyword research report & recommendations to support growth goals
SEO informed website copy that converts
Results I’ve Generated
Define & Own Your Niche
Implemented SEO research, pillar page strategy & ongoing optimization to rank in top spots for high intent keywords. In just one year contributing to:
4x increase in sessions via organic traffic
5x increase inbound leads generated from organic traffic
25% decrease in blog bounce rates
Blog samples
Drive Brand Awareness
Overhauled technical SEO & keyword strategy to delivering the following results in just six month times (with ZERO budget):
78% increase in total blog post views
4x increase in new contacts created via organic search
26% decrease in bounce rates via internal linking strategy & ongoing optimizations
Product Detail Page Best Practices: 3 DTC Brands to Learn from in 2023
In this sample of work, I owned all SEO research, strategy and copywriting.
eCommerce Conversion Worksheet: Omnichannel Marketing Benchmarks to Track in 2023
In this sample of work, I owned all SEO research, strategy and copywriting.
More Blog Writing Samples
Below are samples to various blogs for which I owned all keyword research, SEO strategy and copywriting.
Post-Event Cheat Sheet - 20 Creative Ways to Repurpose Event Content (Plus Examples)
Startup San Diego Partners with Sessionboard to Modernize & Streamline Speaker Management
Virtual Fundraising-Post Event Tactics to Retain & Re-Engage Donors
NIBS Adopts Sessionboard to Simplify Speaker Management & Improve Profitability
How to Increase Your Donor Retention Rates with Virtual Events
Long Form Content Examples
From guides and infographics to eBooks and blogs, I have experience owning the research, content strategy, copywriting and design to bring these assets to life.
Website Copywriting & Keyword Strategy for New Brand Launch
Leveraged in depth SEO research and customer insights to develop website copy for Fondi- leading all branding and marketing efforts for the new virtual event platform, which was acquired in the fall of 2021.
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Erin Chesterton
Business growth, without the B.S.
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